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HSBC Hostess Golf Hospitality

CASE STUDY 1

Abu Dhabi HSBC
Golf Championship

The Abu Dhabi HSBC Championship is a European Tour golf tournament that unites the biggest champions in the world for 4 days of high intensity competition.

 

As title sponsor, HSBC considers hospitality an extremely important and valuable platform for their customers and CEO Event Management have provided competent brand ambassadors to support their investment over the last 9 years. 

 

Over 150 staff are represented across all consumer touch points, from airport arrivals to corporate hospitality and sponsor activations.

Concierge Services
Airport meet and greet
Guest Experience
Activation Coordination

Concierge
Services

Airport
Meet & Greet

Activation
Coordination

Guest
Experiece

24-hour Concierge Service & Transportation Logistics for VIP guests

Airport Arrivals staff to meet and greet VIP guests, connect them to the transport team and communicate with guest management

Corporate Hospitality staff to meet guests, assist with operations at the VIP hospitality suite that includes cloakroom service, giveaways, F&B support, activation management and entrance protocol

Activation Village and Data Capture staff to assist with management of activations in the Sponsors Village, meet and greet, entrance protocol, giveaways, game management and collection of data from patrons

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